Privacy Policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data by which you can be personally identified.

Data Collection on This Website

Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the "Responsible Party" section of this privacy policy.

How do we collect your data?
Your data is collected when you provide it to us (e.g., newsletter subscription). Other data is collected automatically by our IT systems when you visit the website. This is mainly technical data (e.g., internet browser, operating system, or time of page view).

What do we use your data for?
Some of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze your user behavior for website optimization and content improvement.

What rights do you have regarding your data?
You have the right to receive information about the origin, recipient, and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future.

2. Responsible Party

The responsible party for data processing on this website is:

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

3. Hosting

This website is hosted by Netlify. The personal data collected on this website is stored on Netlify's servers. This may include IP addresses, contact requests, metadata and communication data, website accesses, and other data generated through a website.

External hosting is carried out for the purpose of secure, fast, and efficient provision of our online services by a professional provider (Art. 6 para. 1 lit. f GDPR). You can find Netlify's privacy policy at: https://www.netlify.com/privacy/

4. Data Collection on This Website

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

This data is not merged with other data sources. The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of their website.

Newsletter Subscription

If you subscribe to our newsletter through the popup form on this website, we collect your email address. This data is processed based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter.

Data we collect:

• Email address
• Subscription timestamp
• IP address (for verification purposes)

Your email address will be stored until you unsubscribe from the newsletter. You can unsubscribe at any time using the link provided in each newsletter email or by contacting us directly.

Contact via Email

If you contact us via email, we will store your email address and the content of your message to respond to your inquiry. This data processing is based on Art. 6 para. 1 lit. f GDPR (legitimate interest in responding to inquiries).

We will delete this data after your inquiry has been conclusively answered, unless legal retention periods apply.

5. Cookies and Analytics

Essential Cookies

This website uses essential cookies that are necessary for the website to function properly. These cookies are set based on Art. 6 para. 1 lit. f GDPR (legitimate interest in website functionality).

Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies to help us analyze how users interact with our website. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Purpose of Processing:
Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage.

Legal Basis:
The use of Google Analytics is based on Art. 6 para. 1 lit. f GDPR (legitimate interest). Our legitimate interest lies in analyzing website usage to optimize our content and user experience.

IP Anonymization:
We have activated IP anonymization on this website. Your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area before transmission to the United States.

Data Retention:
Google Analytics data is automatically deleted after 14 months. Data whose retention period has been reached is automatically deleted once a month.

Opt-Out:
You can prevent Google's collection and use of data (cookies and IP address) by downloading and installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout

Alternatively, you can prevent Google Analytics from collecting your data by clicking this link: Deactivate Google Analytics. This will place an opt-out cookie that prevents the future collection of your data when visiting this website.

More information about Google Analytics terms of use and Google's privacy policy can be found at: Google Analytics Terms and Google Privacy Policy.

6. Social Media Links

This website contains links to social media platforms (LinkedIn, X/Twitter, Substack). When you click on these links, you will be redirected to the respective platforms. We have no influence on the data processing by these platforms.

Please refer to the privacy policies of the respective platforms:

• LinkedIn Privacy Policy
• X/Twitter Privacy Policy
• Substack Privacy Policy

7. Your Rights under GDPR

You have the following rights regarding your personal data:

• Right of access (Art. 15 GDPR): You have the right to obtain information about your personal data processed by us
• Right to rectification (Art. 16 GDPR): You have the right to have inaccurate personal data corrected
• Right to erasure (Art. 17 GDPR): You have the right to have your personal data deleted
• Right to restriction of processing (Art. 18 GDPR): You have the right to restrict the processing of your personal data
• Right to data portability (Art. 20 GDPR): You have the right to receive your personal data in a structured, commonly used format
• Right to object (Art. 21 GDPR): You have the right to object to the processing of your personal data
• Right to withdraw consent (Art. 7 GDPR): If processing is based on consent, you can withdraw it at any time
• Right to lodge a complaint (Art. 77 GDPR): You have the right to lodge a complaint with a supervisory authority

How to Exercise Your Rights

To exercise any of these rights, please contact us at batu@marketitive.com. We will respond to your request within one month.

8. Data Security

We use appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure.

This website uses HTTPS encryption to protect data transmission. You can recognize this by the lock symbol in your browser's address bar.

9. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last Updated" date. You are advised to review this privacy policy periodically for any changes.

Last Updated: January 2025

10. Contact

If you have any questions about this privacy policy or our data processing practices, please contact us at: